Full Body Tracking Snapchat Filter
Developed AR Snapchat filter for famous Tik-Tok star Dixie D'Amelio to accompany her song 'Be Happy'. Dixie's and her team wanted to utilise Snapchat's full-body tracking feature and create an effect where the user had complete control of their environment and trigger animated elemental effects like neon lights and electricity. These were hand-drawn frame by frame with over 600 frames drawn and optimised for mobile devices. These effects reflected the emotions expressed in the song lyrics, and when the user raised their arms over their head, the weather would switch between cloudy, wet weather to clear sunshine. The filter was then featured in articles by news and media outlets like theverge.com, engadget.com, elitedaily.com and bandt.com.au
Software Used:
Snapchat Lens Studio, Procreate, Adobe Photoshop, Adobe Illustrator.
The Snapchat Filter can be found on Dixie D'Amelio's public Snapchat account and has been used many times by Snapchat users.
Initial Concept Before Refinement
Concept Refinement
Back to Top